Crafting Tailored Websites

When you're starting a new website project (or redesigning an old one), it's totally fair to want a clear picture of what to expect. As a process-driven, user-focused, and goal-oriented website designer, I believe that setting expectations from the start is essential for a smooth collaboration.

If you're considering working with me, you're probably looking to:

See examples of my work and understand my experience designing websites → [Portfolio & Case Studies]

Understand project costs and what’s included in the pricing → [See Pricing]

Hear from clients about their experience and satisfaction → [Read Testimonials]

Know exactly how I work, from first contact to final delivery, and how long it will take. Let’s dive into that now!

Why does a website design process matter?

Knowing in advance the website design process and timeline for a new project is a fair request from every client.

I am a process-driven, user-centered, and goal-oriented website designer, so I also like to settle rules and expectations.

If you need a new website, or to redesign your current website, you certainly want to:

  • know examples from my previous work and understand my experience in designing websites

  • understand how much the project will cost and what the pricing includes

  • ear from my past clients about their experiences and satisfaction

  • know how I work, the process from start to finish, and how long it will take to complete the project. This I will explain right away!

Why does a website design or redesign process matter?

A process is just a series of steps designed to achieve a specific goal. Like a recipe for baking a cake: follow the steps and you get consistent results. Without a process, you're relying on instinct, which can work, but only if you've done it a hundred times before.

Having a solid process ensures quality, improves efficiency, sets clear expectations, and helps solve problems as they arise. It keeps everything organized, allows better collaboration, and makes it easier to predict timelines.

When it comes to websites, a well-structured design process helps create not just a good-looking site, but one that’s functional, secure, user-friendly, and aligned with your goals. And that means better engagement, happier visitors, and better results for your business.

What are the steps of my website design process?

My website design process is clear, collaborative, and built around your needs. It’s structured in four phases that guide us from first contact to long-term support. Each phase is divided into steps that play a key role in creating a website that works and grows with your business.

Phase A: Working Agreement

We start the partnership by aligning expectations.

  • Step 1: Align – We discuss your goals, needs, and check if we’re a good fit.

  • Step 2: Book – The proposal is approved and your spot is secured.

Phase B: Project Setup

We lay the groundwork before the project begins.

  • Step 3: Describe – You share your vision, brand, and what matters most.

  • Step 4: Deliver – You provide content, images, and essential materials.

Phase C: Website Creation

We turn your ideas into a fully functional website.

  • Step 5: Envision – We set the tone, structure, and creative direction.

  • Step 6: Design – I create the layout and key pages.

  • Step 7: Build – I develop the website, integrate content, and test.

  • Step 8: Launch – The website is connected to the domain and goes live.

Phase D: Ongoing Support

We keep your website running smoothly and evolving.

  • Step 9: Monitor – Performance is monitored and any issues are handled.

  • Step 10: Improve – I will update and enhance your website as needed.

How long does it take to design a website?

The core design work happens during Phase C: Website Creation, which typically takes around 2–3 weeks for a simple website with 4–6 pages, or 6–10 weeks for larger, more complex projects. Throughout this phase, I work closely with you to make sure the website reflects your goals and vision. Your timely feedback is essential, as it helps us stay on track and avoid delays.

That said, I only work on one website at a time to ensure focus and quality. This means your project might only begin a few weeks after booking, depending on availability. During this time, which corresponds to Phase B: Project Setup, you’ll be gathering and sharing all the necessary content, answering the welcome questionnaire, and preparing everything we need to kick-off the website creation.

Conclusion

Understanding how the website design process works is key to a smooth, successful collaboration.

By following a clear and structured approach, I’m able to create websites that not only meet your expectations but also deliver a great experience to your users.

Whether you’re starting from scratch or giving your current website a fresh new look, I’m here to guide you through each step with clarity, care, and attention to detail.

Every project is personal to me, and I aim to make sure your website reflects what makes your business unique.

Ready to get started or want to know more?

Feel free to get in touch — I’d love to hear about your project and see how we can bring it to life together.

Alexandra Mendes Guerra

I have been working in website design and development since 1996, and in visual design since 2008. I hold a Bachelor's degree in Computer Engineering and a specialization in Design and Multimedia. Since 2020, I have been a member of the Squarespace Circle, collaborating with partners specializing in Copywriting, SEO, Programming, and more.

I have supported various organizations worldwide, notably through the United Nations online volunteering program, as well as volunteering for organizations in my own country, developing websites and graphic materials.

I am passionate about simple design approaches, usability, and typography. I believe in the power of design and photography to enhance communication, shift perceptions, and evoke emotions.

https://alexandramendesguerra.com
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