A Landing Page is a focused, high-impact page designed with a single objective, such as promoting a service, collecting leads, or driving a specific action.
By removing distractions and highlighting a single key offer or message, it guides visitors toward a clear goal, helping to boost engagement and conversions. A high-converting landing page captures attention and drives results. It is visually appealing, user-friendly, and fully aligned with your brand, ensuring your campaign, product, or event makes the impact it deserves.

The Landing Page Design service can be applied to a new page within your existing website or created as a standalone campaign page. This new page will not replace your current homepage unless you specifically request it.

This service ensures your page communicates your message clearly, captures visitors’ attention, and encourages them to take action.

 

What’s included

  • Custom design tailored to your brand and goals

  • Optimized layout for clarity and conversion

  • Mobile-friendly and responsive design

  • Integration of forms, calls-to-action, or booking features

 

Why it matters

A well-designed landing page can make the difference between visitors bouncing and taking action. This service ensures your message is clear, your design is professional, and your results are maximized, without committing to a full website redesign.

The need

Many businesses struggle to convert website visitors into leads or customers because their pages aren’t optimized for specific goals. Your existing homepage often has to serve multiple purposes, showcasing your services, introducing your brand, and providing general information. This can dilute focus and reduce conversion.
A dedicated landing page solves this by targeting a single goal, whether it’s signing up for a newsletter, registering for an event, or promoting a product.

Advantages

  • Focused messaging: Every element is designed to guide visitors toward a single action.

  • Higher conversion rates: Optimized layouts, calls-to-action, and visuals increase engagement.

  • Campaign flexibility: Ideal for short-term promotions, seasonal offers, or product launches.

  • Professional presentation: Reflects your brand in a visually polished, credible way.

  • Test and improve: Results can be measured and applied to future campaigns or your homepage redesign.

By investing in a professionally designed landing page, you maximize the impact of each visitor and turn traffic into tangible results without overhauling your entire website

 

Use Cases for Existing Websites

Campaign or Offer Landing Page

  • You create a new, standalone page to promote a product, event, lead magnet, or special offer.

  • It does not replace the existing homepage; it’s an additional page optimized for conversions.

  • Can be linked from your homepage, email campaigns, or social media ads.

Temporary or Seasonal Landing Page

  • Perfect for seasonal promotions or short-term campaigns.

  • After the campaign ends, the page can remain archived or repurposed.

Homepage Refresh / Redesign Option

  • If you want to test a new homepage layout or messaging without redesigning the full site, the landing page can serve as a prototype.

  • You can then integrate successful elements into the existing homepage or a future redesign.

 

Examples of well succeed landing pages

 
 
 

Disclaimer

This website has no affiliation with, nor is it endorsed by, to the web, similarweb or moz. A link to their official websites has been included solely for reference purposes, in recognition of its relevance to the subject addressed in this post.

 

How the Landing Page service works

You can also reach me directly via LinkedIn , Whatsapp or email, whichever you prefer. Or fill out the form, and I'll get back to you as soon as possible.

Create Your Landing Page
Alexandra Mendes Guerra | website design

I have been working in website design and development since 1996, and in visual design since 2008. I hold a Bachelor's degree in Computer Engineering and a specialization in Design and Multimedia. Since 2020, I have been a member of the Squarespace Circle, collaborating with partners specializing in Copywriting, SEO, Programming, and more.

I have supported various organizations worldwide, notably through the United Nations online volunteering program, as well as volunteering for organizations in my own country, developing websites and graphic materials.

I am passionate about simple design approaches, usability, and typography. I believe in the power of design and photography to enhance communication, shift perceptions, and evoke emotions.

I’m open to collaborative and joint projects with other professionals and small studios.

https://alexandramendesguerra.com
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